Visao offers an interactive 3D visualization platform that helps sales, engineering, marketing and training teams better present, explain and showcase their products.
For more than three years, we’ve worked closely with Visao and their team to evolve this solution, contributing at every key stage of the design. Through a human-centred approach and regular co-creation sessions, we’ve helped make the platform more intuitive, consistent and suited to a wide range of use cases and user profiles.
Before proposing any solutions, we felt it was essential to question the key steps and actions needed to create a viewer truly suited to specific client types and contexts. This approach let us ground our design choices in the concrete situations where the viewer would be used, such as:
Segmenting use cases (by field and by context) helped us identify client profiles, then structure a clear, interconnected map of the essential, cross-functional, missing or improvable features for the Visao platform.
Adding a new model in UX / Developed version
The viewer creation app involved several essential steps, some of them very complex, to set up the model for the viewer.
The first step was to define the model’s basic information (Details) and track conversion and rendering (Settings). Next come lighting adjustments (Lighting) and choosing the scene background (Background).
Panel view for adjusting a model's details and information (UX) / The developed version
Once the 3D model is ready, the next step is to create the final viewer. The Viewer Studio becomes the interactive container where the model truly comes to life.
This interface lets users stage the product with features such as sequences, animations, annotations, detailed descriptions and custom views.
The goal of the viewer redesign was to completely rethink the creator’s experience to make it easier to build engaging narrative experiences around 3D content.
The sequence creation step in UX / The developed platform
The Visao platform automatically adapts to the appearance set by the user in their operating system, whether light or dark mode.
Version «Dark Mode» de la plateforme Visao
The viewer reflects the work done in both the Model Studio and the Viewer Studio, delivering an immersive experience to the end user that stays true to the creator’s intent.
You can try the viewer yourself here.
Help Center view / Annotations and contextual content / Sequences / Measurement and pinpointing features
Since the viewer can be used in many contexts (trade shows, museums, stores, on the road), it was essential to optimize it for a smooth experience on mobile devices.
The augmented reality feature lets users view the object directly in its real environment, giving a more concrete sense of its scale, use and fit. This is especially valuable at trade shows, particularly when equipment is too large or complex to bring on site.
Mobile version of the viewer / AR feature
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