Speeding up access to quality dermatology care

Company
Dermago
Categories
Branding, Strategy and UX
Expertise

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Brand positioning
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Stratégie
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UX
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Web

Project
Overview

Dermago’s mission is to help and support patients who want to receive dermatological treatment.

In dermatology, seeing a dermatologist can mean months of waiting, and untreated conditions can be a source of irritation and anxiety for patients. Dermago wanted to present itself to its clientele as a reliable, accessible health partner that brings comfort, along with a promise of ultra-fast consultations for its patients.

Scope of work

The client wanted to create a website to acquire new patients while showcasing Dermago’s range of services.

  • Information architecture

    Organizing and restructuring how content and information are presented across the entire site, including the sitemap

  • Brand positioning

    Creating the brand guide, including vocabulary, tone, positioning, graphic standards and photographic style.

    These elements set the conventions for designing all graphic materials

  • Web Development

    Design and development of the page structure and content blocks in a CMS, along with managing the launch

  • UX/UI design

    Developing sketches, mockups and preliminary concepts with a focus on user experience

A little more about the project

Statistics
and performance

Here is some interesting data collected since the site launched in November 2021

Unique visitors
+702K
Page views
+1.2M
Average visit duration
1:20 min

Collaborators

  • Designer de produits numériques

    Kim
    Voyer

    Designer senior avec plus de six ans d’expérience, elle a développé une expertise en collaborant avec diverses grandes et petites...

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  • Founder of Diapason, UX and Customer Experience Designer

    Julie
    Simard

    Passionate about the possibilities of collaborative design, Julie had long dreamed of launching the Collective. Her first intention was to...

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