Branding
Creating a brand image that would give Sécheurs-Cueilleurs a unique identity and resonate with their mission.
Sowing joy and well-being through the magic of flowers
- Company
- Sécheurs-Cueilleurs
- Categories
- Branding, Websites and web apps
- Expertise
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CMS
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Front-end
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UI
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UX
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Web
Project
Overview
Sécheurs-Cueilleurs is a flower and medicinal herb farm in the Eastern Townships dedicated to growing and wild-harvesting flowers in an eco-responsible way.
In 2014, Pauline and César were living in Montréal when they decided to make a major change and pursue their dream of returning to the land. They wanted to create a family environment that would bring them closer to nature. Our mission was to give Pauline, the owner, a tool and an e-commerce platform to promote and sell her floral products, including medicinal plants and dried flowers.
Scope of work
Since Sécheurs-Cueilleurs had no sales platform, creating one was crucial. But first, we needed to design a brand image that would reflect their identity for years to come.
About the photography
Photography plays a major role in the mood board. The photographic style relies on powerful lighting that brings a “velvety”, baroque feel. The colours are vivid and warm.
They are heightened by direct light on the subject, leaving the background dark. The chosen photography evokes slowness, respect for materials and delicacy.
Bringing talents together
After carrying out photographic research and study, all that was left was to bring the project to life. Pauline put us in touch with Amélie Pedrini of Derrière ta marque, who took the photos and brought our vision to life in line with the brand image.
E-commerce platform
The key was to create a pleasant, user-friendly platform for our client. We therefore chose the Statamic CMS, which offers design flexibility and customization, and paired it with Shopify for simplified product management.
Product page and shopping cart
The design creates a soothing atmosphere, perfect for a well-deserved break, while staying true to the mission of Sécheurs-Cueilleurs, which focuses on eco-responsibility.
Collaborators
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Founder of Diapason, UX and Customer Experience Designer
Julie
SimardPassionate about the possibilities of collaborative design, Julie had long dreamed of launching the Collective. Her first intention was to...
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