Positioning the brand as Canada's go-to destination for custom jewellery, prestige watches and luxury brands

On the branding side, the site needed to align with the new colour palette and refreshed image created by Les Évadés. To keep the website and the boutique consistent, we designed textures, icons, illustrations and signature patterns inspired by the physical space.

We also needed to rethink the brand and product pages to make them more engaging, appealing to different customer segments and meeting their specific needs: collectors, soon-to-be-engaged couples, loyal customers, special life moments and, finally, investors.

Buying an engagement ring is much more than a purchase; it’s an emotional and deeply meaningful experience, which makes choosing the perfect ring a real challenge, both sentimentally and practically.

We designed tools such as a jewellery guide and an engagement guide to make the choice easier and help users learn more. Detailed product pages also let them explore the available options before visiting the store, making the experience less stressful.