Branding

We design strong brand identities that shape how your business is perceived and leave a lasting impression on your audience.

Our approach to brand identity

  • Understanding your target audience

    Knowing your audience’s needs, desires and behaviours lets us create a brand identity that resonates with your clients. A brand aligned with your audience’s expectations communicates the right message more effectively.

  • Differentiation

    Your brand must first stand out from the competition. That means highlighting your strengths and what sets you apart: your personality, your products, your service, your unique approach to the market.

  • Consistency

    Maintaining visual and verbal consistency across every communication channel is crucial. It’s one of the things that makes the difference when building a brand.

Image de marque

« The ability to look closely is the root of creativity. – Rick Rubin »

Francis Leduc, Directeur Artistique

  • Authenticity

    To build a genuine connection, it’s essential to clearly identify the values you want your brand identity to reflect, in both the company’s actions and its communications.

  • Flexibility and adaptability

    For us, a brand identity must be flexible enough to evolve with the times while staying true to its core principles.

  • Fully involved throughout the process

    Our goal is to faithfully reflect your values and clearly show your target audience who you are and what you can offer them. Your full involvement is essential!

The elements of a brand identity

Brand guidelines are a technical document that sets out the rules and guidelines for using a brand’s or organization’s visual elements. They ensure consistency and a cohesive visual identity across every medium.

The manifesto expresses a brand’s values, mission and vision. It can also include its core beliefs and principles, as well as its tone of voice. Its purpose is to inspire and engage the target audience by building an emotional connection with the brand.

Logo: Logo variations (colour, black and white), usage rules (proportions, clear space, backgrounds), examples of incorrect use.

Colour palette: Primary and secondary colours, colour codes (HEX, CMYK, RGB) and recommended uses.

Typography: Typefaces (headings, subheadings, body text), sizes and styles (bold, italic), line spacing and specific alignment.

Images and illustrations: Preferred image style, quality and resolution requirements, copyright considerations.

Iconography: Icon style and size, specific uses.

Layouts: Grids and margins, plus sample layouts for different media (print, digital).

Additional graphic elements: Charts, tables, infographics, style and presentation, application examples, social media templates.

We bring together people skills and expertise

Let's get to know each other.

Let's get to know each other.

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