In summer 2025, Marie-Hélène Couette began building a service company to expand the reach, discoverability and range of her organizational performance strategy services, which she had until then offered under her own name. The new brand creates some distance from Marie-Hélène as a person, establishing a distinct digital product that stands for quality and opens up opportunities for growth and business development.
Podium’s colour palette creates a clever contrast between soft and saturated colours, with tone-on-tone combinations of primary colours. The variations of white and black make the brand easier to use, with simple rules that are easy to apply.
Plenty of space is deliberately given to simple graphic elements such as rounded rectangles.
Podium’s logotype uses a custom geometric typeface built by playing with the intersections between letters. Round and generous, the characters reflect the approachable side of the method. Anchored by a strong baseline, the logotype conveys accessibility through its legible, round, bold letters.
The brand mark, or “icon”, can be used on its own as a trademark when there isn’t enough space for the full logo. Social media profile pictures, for example, are an ideal context for the brand mark. Whenever possible, the full logo should be preferred for better brand recognition.
The brand uses custom iconography that highlights the tailored nature of each progression and the variety of structures and forms Podium’s support can take.
The Podium brand is designed mainly for digital use and for creating a variety of social media posts.
However, its applications aren’t limited to that. The brand can be adapted or used in the future for its owner’s other related projects.
Various brand applications
The website was designed and developed entirely in Webflow by the Diapason team. Our collaborator Vincent designed the different sections around the brand’s colours and shapes, to showcase the full palette.
A range of animations, both simple and complex, were designed to engage users and enrich the overall experience. They also reinforce the identity of a dynamic, modern brand, true to the champion spirit that defines Podium.
Francis brings significant experience in design and the arts. Working sometimes with designers, sometimes with artists, sometimes with managers, and...
Vincent studied graphic design at Université Laval before starting out as a freelancer to gain experience. Since 2022, with Hélium,...
