Introducing the next generation of Québec agriculture

Company: Une Touche d’Ail
Category: Content creation
Expertise: Warning: Attempt to read property "ID" on string in /home/collect5/domains/collectifdiapason.com/source/web/app/themes/shape/template-parts/quick-infos.php on line 121
Photography
Warning: Attempt to read property "ID" on string in /home/collect5/domains/collectifdiapason.com/source/web/app/themes/shape/template-parts/quick-infos.php on line 121
Brand positioning
Warning: Attempt to read property "ID" on string in /home/collect5/domains/collectifdiapason.com/source/web/app/themes/shape/template-parts/quick-infos.php on line 121
Video

Project
Overview

At 15 years old, Nicolas planted 1,000 garlic bulbs in his grandfather’s garden.

A few years later, Karine joined Nicolas to form Une Touche d’Ail. The duo quickly became Québec’s largest garlic producer. Our mission was to tell their story.

To launch this new campaign, Mur-Conseil hired us to produce a range of communication materials essential to introducing the company to consumers.

Nicolas et son grand-père sur les terres ancestrales de Saint-Anicet, en Montérégie

Scope of work

The goal of the campaign was to create a range of visuals to share the company’s mission and introduce Une Touche d’Ail’s product offering to potential consumers.

Media visuals

A visual was created for La Presse+ to support the sharing of the promotional video.
Video production

The video production took a documentary approach that conveyed the company’s authentic vision.
Point-of-sale advertising

Labels, small shelf dividers and danglers were created to showcase the products on the shelves of IGA and Marchés Tradition grocery stores
Art direction

The visual elements had to preserve the integrity and spirit of the current brand image while also serving as narrative visual elements.

Campaign materials and point-of-sale production

Une Touche d’Ail’s main mission is to make local garlic available year-round to Québec consumers, contributing to Québec’s food self-sufficiency. In addition to farming sustainably, the company develops and distributes a full line of processed products made from its downgraded garlic.

Small in-store labels showcased the brand on the produce display. Booklets telling the story of Une Touche d’Ail were also designed for the garlic braids, offering content that raises consumer awareness of the importance of buying local.

Danglers created to be visible in stores beneath Une Touche d'Ail products / Product photos: pesto, sauce and garlic purée

Photo direction, scriptwriting and video production

The video production took a documentary approach, showing that Une Touche d’Ail is a local, authentic company invested in its community through its sustainable farming practices and local trade.

Data from the latest campaign