Designed for CTOs, cloud architects, DevOps teams and FinTech companies, Stable aims to expand Unicorne’s growth opportunities and strengthen its international presence. The new brand clearly separates the product offering from the services offering, while preserving the synergy between the two.
Stable’s colour palette creates an airy, mysterious atmosphere through a series of purples and gradients. An accent colour that works just as well in Light as in Dark Mode, this versatile palette brings out the best of digital and makes it easy to create recognizable brand elements. The many shades of grey also tie into the brand’s message of transparency and enable typographic contrasts that support clear, punchy copy.
Stable’s logotype is built from a geometric typeface reworked by hand. The letterforms reference the modular, technological side of Stable’s offering. With a strong baseline, the logotype conveys a sense of stability and suggests a larger triangle in its counter-form. Integrating the icon into the logo itself accentuates this wide-based triangular effect. The cut in the lowercase t also offers a nod to Unicorne, the services company behind the SaaS product.
The brand territory is made up of many documented visual elements. Each one plays a specific role that contributes to the overall effect.
The brand uses custom iconography that highlights the handcrafted, authentic side of the platform’s personalized interactions.
The Stable brand is used across a variety of mostly digital touchpoints. The following applications include both advertising and product examples.
Building an ecosystem like Stable requires coordinating thousands of interdependent components. To ensure visual and functional consistency, a variable system was developed to centralize the management of colours, typography, themes, primitives and size scales, covering both the website (at every resolution) and the full product.
The website, built on WordPress, was designed and developed entirely by the Diapason team. It was designed to offer dynamic elements and serve a more marketing-oriented approach than the SaaS itself. The experience is flexible across mobile, desktop and large screens.
To access the SaaS, users go through the website. It was therefore essential to design graphic elements on the site that are both functional and marketing-driven. The login screen was designed as a true gateway to the SaaS, and an opportunity to showcase its key features while kicking off user onboarding.
Several animations, simple and complex (such as loading screens), were designed to engage users with the product and enrich the overall experience.
They also helped strengthen the identity of a dynamic, modern brand.
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